Shopify Store Build for a Designer Watch & Jewelry Brand
- Client
- Jeannie Rose
- Platform
- Shopify
- Industry
- Fashion / Watches & Jewelry
Homepage
The Business Challenge (Problem)
Jeannie Rose, a women's designer watch and jewelry brand, needed an online store that matched the look of its handcrafted pieces while making a large catalogue easy to shop. Each watch series comes in many colour variations, alongside rings, necklaces and earrings, so the store had to present the collections clearly and keep product discovery simple.
Our Strategic Response (Solution)
We built a Shopify storefront with a visual, image-led homepage, a hero slider and series showcases. Products are organized into watch series and jewelry collections, with category and colour filters on collection pages. Product pages are built to convert, with clear pricing, highlights and add-to-cart and wish-list actions. The build also covers multi-currency support and customer pages for shipping, returns, repairs, product care and authenticity.
What We Delivered
- Custom Shopify storefrontImage-led homepage with hero slider and series showcases
- Collection architectureWatch series (A Dozen Roses, Fire Wings, Wonder Wings and more) plus rings, necklaces and earrings
- Filtering & discoveryCategory, colour and collection filters on product listing pages
- Conversion-focused product pagesPricing, product highlights, add to cart and wish list
- Store setupMulti-currency, customer accounts and policy pages (shipping, returns, repairs, care, authenticity)