Pay-Per-Click Advertising (PPC)
Optimizing Ad Spend and Speed for B2B Transport Hub
Client Partner: Maple Retail Logistix
The Business Challenge (Problem)
The brand suffered from 6.8s page loading times and an inefficient Google campaign system. CPAs (Cost Per Acquisition) were climbing past $180, leading to major margin losses.
Our Strategic Response (Solution)
We rebuilt their lead funnel with lightning-fast landing pages (First Contentful Paint < 0.6s) running on optimized WordPress structures, cleaned their active keyword matching schemas, and inlined critical rendering assets.
"We were burning precious budget on slow, heavy pages. MTL Digital Lab cut our marketing costs in half while doubling our inbound shipping requests."
S
Samantha MercerVP of Digital Acquisition, Maple Retail Logistix
Verifiable Results
- Slashed averageCost-Per-Acquisition from $181 down to $83
- Total leadconversion rates surged from 2.1% to 7.8%
- Reduced siterendering delay by 82% across all mobile platforms
- Attracted 5,200leads in the first quarter post-launch
Services Applied
PPC StrategyWordPress PerformanceUX CopywritingCloudflare CDN