Social Media Marketing
Social Growth Campaign for Premium Urban Cycle Handcrafter
Client Partner: VeloMontreal Co.
The Business Challenge (Problem)
Despite crafting high-end, stunning bikes in Montreal, their social channels felt impersonal, stagnant, and failed to drive commercial interest or online pre-orders.
Our Strategic Response (Solution)
Interactive video-first campaign showcasing behind-the-scenes handcrafting, localized street test sessions, and direct micro-influencer product placements combined with a high-performance Instagram direct sales funnel.
"MTL Digital Lab took the soul of our physical workshop and translated it beautifully to video screens. The resulting pre-orders funded our entire winter manufacturing run."
P
Pierre-Luc TremblayCo-Founder, VeloMontreal Co.
Verifiable Results
- A grewfollowers on Instagram and TikTok from 3,200 to over 24,000
- Attributed $45,000in custom bike prepayments in under 4 months
- Over 1.8Mcombined digital impressions on high-quality video content
- Brand recognitionleading to strategic retail partnerships in Quebec
Services Applied
Social AdsVideo Creative ProductionCommunity OutreachInstagram Lead Funnel